The SEO Battlefield: Winning Strategies for Search Marketing Programs by Anne Ahola Ward

Author:Anne Ahola Ward [Ward, Anne Ahola]
Language: eng
Format: epub, mobi
Publisher: O'Reilly Media
Published: 2017-03-21T22:00:00+00:00

The goal of search is to get content in front of the right people at the time they are looking for it. Successful campaigns lead to notoriety you wouldn’t otherwise get by just hanging about. A focused light always brings the most heat. One of my mentors once taught me to always be the laser, not the flashlight. At the data level, strive for as much accuracy as possible. At the high level, your goal is to weave these data sources into a rich tapestry of information. Don’t get distracted by one-offs. While others are fighting about whether to use a flashlight or a laser focus, your goal is to turn on the lights in the room when all the elements line up correctly. Shine the brightest wherever you can online with all the sources you have at your disposal; campaigns are designed to do this masterfully.

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